Case studies

The world’s most successful eye care practices distinguish themselves through a combination of excellent patient care, smart office management and innovative marketing efforts.

CooperVision is always on the look-out for practices that have implemented particularly thoughtful approaches to business-building.

In the following articles, we’ve asked pace-setting practitioners to share insights that peers can learn from and apply to their own practices.

High-tech specialisation: building a strong patient base through expertise

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Above and beyond: exceptional customer service as your brand

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Independent practices and the power of patient-centric care

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